2025 Product Fails And What I’d Buy Instead

I was going to do a full “worst products of 2025” post, but honestly I didn’t have enough fails to do one. It was an amazing makeup year, and I’ve had way more great products than bad ones. That said, I’ve been collecting the products that really didn’t work for me in a bin all year, and these are the five that really stood out as not working for me (and what I’d recommend instead). In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Instead of the Sephora Collection Color Shifter Strange Botanicals Palette, Try the Half Magic Eyeshadow Singles – This palette is such a cool concept. I bought it on sale because it was really inexpensive, and I thought it would be a fun way to try Sephora Collection palettes. But all of the mattes are patchy, hard to blend, and super uneven. The shimmer shade is fine, but pretty flat. It’s the kind of palette that makes you feel like you’re really bad at doing your makeup, and then you remember you own other shadows that basically apply themselves (like my beloved Byredo Bibilophilia palette).

Sephora Collection Strange Botanicals, Half Magic Blushing Lizard, Wet Pebble, and Sparkle Puff

The one topper shifter shade in the palette is actually really pretty (it’s the fifth shade in). It’s smooth, shifty, and performs well. But I think it’s better to just find your perfect shifty topper and buy that because you probably already own a bunch of mattes you love that perform way better. Specifically, I would recommend the Half Magic single shadows, especially since they have way more shades to choose from. I have Blushing Lizard, Wet Pebble, and Sparkle Puff. Look how much prettier and sparklier and smooth they are than the Sephora Collection Shades. I’d rather buy one amazing topper that can also be a gorgeous single shadow than buy a whole palette where I only reach for one pan.

Instead of the Make Beauty Heat Stroke Blush, Try the the Make Beauty Cream Stroke Blush – I wanted to love the dewy Make Beauty Heat Stroke Blush stick especially since I have dry skin. The formula ended up being more work than I want to do with a blush stick. The formula can get patchy and a little sticky, and even though the finish is nicely dewy, I don’t love how it sits on my skin. It also was really hard for me to find a shade that I thought would work well with my olive undertones, and even with Swelter being the best option I could find, it still doesn’t feel quite right on me.

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Heat Stroke Blush in Swelter, Cream Stroke Blush in Major Mauve and Hypernude

The Cream Stroke Blush sticks, though, I’m so happy with. I have Major Mauve and Hypernude, and I love this formula so much more. It’s easy to swipe on, easy to blend, and the finish is blurring without being too matte. It’s not sticky at all and lasts much longer than the Heat Stroke blush. The shades also actually look great with my olive undertones. Major Mauve is a terracotta leaning mauve (they describe it as an “Earthy Mauve”) that works perfectly with my olive undertones. Hypernude is peachy beige that definitely leans orange/warm on me but is perfect for when I want to do a warm look on purpose because it doesn’t go all the way to Cheeto orange like a lot of blushes do. I’m so glad they came out with this new blush stick formula, and I’m planning on grabbing Chroma for the summer. If you’re looking for something dewier that has a great formula, I’d recommend the Glow Recipe Watermelon Glow Niacinamide Dewy Flush.

Instead of the Ulta Beauty Collection Pressed Finishing Powder, Try the Canmake Abloom Face Powder – I was really excited about this one because I am always hunting for great affordable powders, and powders are my most read category on here. On my skin, the Ulta Beauty Collection finishing powder looked textured and drying without actually doing anything blurring, smoothing, or setting. It also feels a little too pigmented to work as a soft-focus finishing powder. If you’re looking for an Hourglass or Givenchy style powder, this is not the one. If you want to something similarly affordable that is actually a great finishing powder, I’ve been loving the Canmake Abloom Face Powder in shade 3. I’ve been using it just as much as my favorite luxury pressed powder from Givenchy, and it’s been working the exact same. Related, I’ll be doing a bunch of KBeauty reviews soon – let me know if there’s any products or brands you’re interested in reading about!

Ulta Beauty Collection Pressed Finishing Powder and the Canmake Abloom Face Powder

Instead of the e.l.f. Black Cherry Sheer Slick Lipstick, Try the Finding Ferdinand Delicious Balms – This one is supposedly a dupe for Clinique Black Honey, and I have worn variations of this shade family for years. Now that I understand my undertones and color theory better, I can see why it has always felt slightly off on me. I also know that it turns weirdly orange on some of you, and generally just isn’t a universal shade. Beyond the shade, I really do not like this formula. It feels a little drying, it does not apply as smoothly as I want a “sheer easy balm lipstick” to apply, it can look patchy, and it’s just not comfortable. And honestly, I didn’t love the original Clinique Black Honey formula either for the same reasons.

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e.l.f. Black Cherry, Finding Ferdinand the Black Balm and Lucky Cat

The Finding Ferdinand Delicious Balms are absolutely what I’d recommend instead (and you can use my affiliate code liftbakelove10 for a discount.)I showed the Black Balm and Lucky Cat in the swatches, but there are more shades if you’re looking for something warmer, cooler, more berry, more lavender, etc. The formula is so much better. They go on smoothly, feel comfortable, actually nourish the lips, and they smell amazing. The shades feel more dialed-in and nuanced than all the Black Honey dupes, and it’s much easier to find something that works for your undertones. I also like mixing the Black Balm and Lucky Cat to get a deeper black cherry tone that works for me.

Instead of the Ulta Beauty Collection 5-Pan Eyeshadow Palettes, Try the Colourpop 9-Pan Palettes – Ulta’s small 5-pan palettes are absolutely fine for an affordable eyeshadow palette. There’s nothing terribly wrong with the one I have, but it’s also just not amazing. And since they’re $14, and ColourPop’s 9-pan palettes are also $14, I would go with a ColourPop 9 pan every time. Not only because the formula is better, but you also get more shades. The eyeshadows are easier to use, have more consistent pigmentation, and overall just more fun to work with. Hopefully you can see how the mattes in the ColourPop shades are smoother and more pigmented and the shimmers are sparklier. Both brands go on sale often, but even at full price, I would choose ColourPop every time for the formula. If you’re willing to spend a little more for a mini palette that feels truly high quality, I love the Natasha Denona minis. I absolutely love the Mini Retro and Mini Glam palettes, and I would happily spend the extra $10 for any of those.

ColourPop Going Coconuts on the top (plus the four on the right) and Ulta Beauty on the bottom of the first five

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog and some products may have been gifted, but all reviews/opinions are completely my own and unsponsored.

ELF Brand Review: The Best ELF Products That Feel High-End (Glow Reviver Lip Oil, Prime & Stay Finishing Powder, Lip Exfoliator, Halo Glow Liquid Filter, Sheer Slick Lipstick, Cream Glide Lip Liner, Liquid Blush)

If you’ve been following me for a while, you know I usually reach for high-end products, especially when it comes to makeup. But every now and then, a budget-friendly gem comes along that completely surprises me—and ELF has been delivering some serious winners. These products generally perform just as well (if not better) than some of my pricier favorites or are so inexpensive that they make a great option if you need one. In this post, all links are affiliate links, but all opinions are my own!

ELF Halo Glow Liquid Filter – I’m a huge fan of “shimmer goos,” and this is one of my absolute favorites. I mix it into my primer or foundation for an all-over glow, use it under my eyes before corrector/concealer for extra brightness, or tap it on as a liquid highlighter. It works beautifully in every way I’ve tried, and I always get compliments when I wear it. I actually prefer it over Hollywood Flawless Filter—it’s smoother on my skin and, most importantly, it doesn’t break me out (which the Flawless Filter eventually did).

ELF Liquid Blush in Sauve Mauve, Dusty Rose, Bronze Bombshell – This formula is lightweight, ultra-pigmented, and blends out effortlessly to a soft, dewy finish. A little goes a long way, but it’s super buildable, so you can control the intensity—from a subtle flush to a bold pop of color. The texture melts into the skin without emphasizing texture or disrupting any other products under it. I’ve been really impressed with how well this wears throughout the day—it stays put without fading or getting patchy. If you’re looking for a beautiful liquid blush under $10, I can definitely recommend these. As far as shades go, Dusty Rose is very peachy learning orange on me so I wouldn’t recommend that particular shade if you happen to have an olive undertone, but I love Bronze Bombshell and Sauve Mauve on me.

Bronze Bombshell, Dusty Rose, Sauve Mauve

ELF Prime & Stay Finishing Powder (Fair/Light) – This powder completely surprised me. It’s under $5 but outperforms some of my high-end powders. It has the slightest hint of luminosity, so it sets everything beautifully without making your skin look flat or overly matte. It’s the perfect mix between a finishing and setting powder. I love using it all over to set my cream products while keeping that dewy look. I even used this on my friend for her wedding day (I was doing her makeup and needed something that would last), and her makeup held up flawlessly through the ceremony and all the dancing—well past midnight. I’m continually impressed by how well this works!

ELF Cream Glide Lip Liner In Baddest Beige and Mauve Aside– I can’t say I like these better than my favorite lip liners from Thrive or Victoria Beckham, but if you’re looking for an affordable, high-quality lip liner that competes with higher-end options, this is it. The formula is creamy enough to glide on effortlessly without tugging or patchiness. I was super impressed given these are $2, and really like the semi-matte finish that works beautifully on its own or as a base under lipstick. They wear surprisingly well without drying out my lips. Both shades I got work really well for the types of lip colors I like to wear and for $2, this would be a great option for bolder colors you don’t wear really often.

ELF Sheer Slick Lipstick in Black Cherry – This is clearly meant to dupe Clinique Black Honey, and not only does it nail it—it’s better. The Clinique version always dried out my lips, but this one is slightly moisturizing. The color is nearly identical (at least to my eye), giving that perfect deep cherry tint. It’s sheer without being too sheer, making it easy to throw on without a mirror. For $5, this is a must-have, especially if you love berry lips as much as I do.

ELF Glow Reviver Lip Oil in Jam Session and Honey Talks – If you’ve been following me for a while, you know I usually lean toward high-end lip products (still obsessed with my Hermès and Givenchy lipsticks). So, I was genuinely surprised by how much I love these. Honestly, I’d take them in every shade. They’re the perfect balance of pigment and sheerness, making them super versatile—wear them alone, over a lip liner, or layered with another lip product. The formula is shockingly hydrating for a lip oil, and it’s become my go-to when my lips need extra moisture. It’s not sticky, has a gorgeous glassy shine, and while it doesn’t last long, for $8 and how nourishing it is, I don’t mind reapplying. Heads up: there’s a slight minty tingle, so if that’s not your thing, you might want to skip these.

Jam Session and Honey Talks

ELF Lip Exfoliator – I’ve been using this for years, and I still swear by it. It’s also one of my husband’s favorite skincare products. The stick format makes it so easy to use—no mess, no digging into jars. It exfoliates really well without being too harsh and actually leaves my lips feeling moisturized. We keep them all over the house, and I’ve yet to try a scent/flavor I didn’t like. These are also super easy to travel with because they’re small and won’t spill.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.