Vieve Beauty Brand Review: The Best New to me Brand I Tried in 2025

I was going to write a big 2025 favorites of post, but I have a ton of round ups on here already. What I’m more excited to share is the best new to me brand I tried this year (which also happens to be the brand y’all voted for in my poll). I finally did a Vieve haul this Black Friday and feel like I’ve had enough time to test them and share reviews. Plus, their Boxing Day Sale will be live from Friday 26th December until Sunday 28th December with 40% off selected items. In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Vieve Skin Nova Complexion Balm in 140 – I definitely want to call out up front that this is scented. It has a lemon verbena, kind of herbal tea vibe that I don’t mind, but if you’re sensitive to fragrance or just hate scented face products, this is one I’d probably skip. That said, it’s absolutely beautiful on the skin, so it’s worth it to me, and the scent fades pretty quickly. This blends in so easily, evens everything out, and makes my skin look hydrated and just prettier. It’s what I reach for when I want to look like I drank enough water and got enough sleep (vs something like the Prada foundation when I want to look like I have really perfect, made up skin). The site says medium, buildable coverage, but I’d personally call it light to medium. You can get a super sheer layer really easily and then build where you want it. It sets to a natural, almost satin finish that doesn’t stay tacky or pick back up the way a lot of tints/balms do, so I can throw it on and skip powder if I want. 140 is a little too saturated and peachy for me in the winter, but I think it’ll be perfect in the spring/summer. It blends so seamlessly you can’t really tell the shade isn’t a perfect match for me. I think 120 might be closer for the winter, but I can use a beigey green color corrector (this one is around $5) to make this work for me year round.

Vieve Modern Radiance Concealer in Light 1 – This concealer is so great because of both the color and the formula. It’s a little bit green in the best way, so it’s actually a warm olive concealer and looks so natural on my skin. This shade is perfect for under my eyes or anywhere I want a little brightening, and I’m planning on picking up a darker shade for the summer. I wish they had this type of shade in the complexion balm because the undertones are spot on. The formula is not too dewy or too matte. It blends out really fast and has enough coverage to actually cover, but doesn’t blank everything out and make you look uncanny. It layers really well over other products and itself, which is exactly what I want when I’m low on sleep and need to add coverage in places I might have missed. This has quickly risen to be one of my top 3 concealers, and I’ve barely touched my others.

Vieve Modern Radiant Cream Bronzer in Light 1 – This bronzer is also so perfect for green people. It has a slightly green, olive-leaning, neutral-warm tone that makes it look like I’ve actually gotten some sun recently. It doesn’t turn orange on me and just looks so natural. The formula is super easy to use and makes me not want to reach for my other bronzers. I can take a fluffy brush and slap it on or do a more targeted application with a dense brush, and it blends beautifully either way. I can also do a sheer layer or build it up. It’s just a super flexible formula. It also lasts really well and doesn’t disappear into my blush the way a lot of bronzers do on me. I’ve been testing a ton of cream bronzers and contours for olive skin, and this is the best one I’ve tried so far.

Vieve Sunset Blush Balm in Rosa – I am so impressed with this formula. As with all serum blushes, I recommend putting a little on the back of your hand and dipping your brush into that first before putting it on your cheeks, because that method will give you the most seamless application and the most control. This is sheer enough that you can still see your freckles through it but still looks like you’re wearing blush. The finish is the main reason I like this so much. It’s luminous and fresh without being sparkly or sticky. It blends out effortlessly, works beautifully for no makeup makeup days, and layers really well with bronzer and under a powder blush. I really do love this formula, but Rosa is not my best shade. On me, it pulls too peachy/coral (as I like to say, it goes Cheeto). I think it’s just too warm for my olive undertones. I’ll probably grab Cherub and Piazza to try next so I can find a shade I’ll reach for all the time.

Vieve Lip Dew in Original – This is genuinely one of my favorite lip gloss/balm hybrids. I’ve been collecting sparkly glosses lately (related, please let me know in the comments if you want a roundup because I’ve acquired a bunch of them). This one is absolutely one of the best I’ve tried so far. It’s super glossy while being also actually nourishing. The first time I tried it, I texted a friend because I couldn’t get over how long the moisturized feeling lasted. It makes your lips look hydrated and healthy without needing constant reapplication. The shimmer is perfect too. It makes your lips look amazing without any kind of gritty feeling, and it doesn’t read as aggressively glittery, as you can hopefully see in the swatches. I love it over a lip liner, and it’s also my go to fix if I try a matte lip that ends up too drying. I just pop this on top, and it makes it wearable. I’m definitely thinking about buying more shades of this one because the formula is so good.

Vieve Bounce Balm in Vanilla – I got this as a gift with purchase, and I’m happy to have it. I have a lot of lip balms (seriously, I have over 30 in front of me on my desk). This one lands right in line with most of the others. It’s effective, it keeps my lips nourished for a long time, and it smells really nice. It works really well an overnight lip mask since it lasts a long time and has a bunch of skincare ingredients. It is apparently a plumping lip balm, but I don’t really notice much plumping personally. Would I go out of my way to buy it over the other balms I already own? Probably not. Out of everything I tried from Vieve, this is the least standout because it’s not as uniquely good as the other products. If you’re already placing an order and you’re wondering if it’s worth adding though, it’s a very good, nourishing balm that lasts and does seem to leave my lips smoother when I use it.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

If I Could Only Keep One – What’s the One Beauty Product From Each Category I’d Choose?

I was inspired by this video from Kackie Reviews Beauty where she went through the one product she would choose if she could only choose one per category. This was way harder than I expected it to be! As expected, I really struggled choosing just one blush and just one lip product (so I cheated and did liner, lipstick, and lip gloss). I’m planning on doing this once a quarter because I wrote a draft of similar theme months ago, and the products I would choose totally changed, and I think that would be a fun way to explore my “top shelf” items every few months.

Auric Glow Lust in Selenite – This product is my favorite for making my skin look amazing no matter what’s going on with it. Even if my skin is dull and dehydrated and not looking its best, Glow Lust will make it look glowy, smooth, and moisturized. Every time I wear it, I instantly feel more confident, especially for video meetings because Glow Lust reflects so beautifully and distracts from anything else going on. Of all of my glowy, liquid products, this is definitely my favorite of the bunch. I use it as a primer, mixed in with foundation, and as a highlighter, and it works amazingly well for all of those purposes. For this, I would choose Selenite because I can use it as a foundation as well as a primer right now, but in the middle of winter, I could probably get away with Morganite.

Auric Glow Lust in Morganite and Selenite

Ulta Under Eye Brightener – I have super dark undereye and can’t get away without a corrector, and I’m so happy to have discovered this one. It’s about $10 and a very effective dupe of my beloved Becca Under Eye Brightening Corrector. Just like the Becca one, this corrector works so well for correcting my super dark circles and helps hydrate my super dry under eyes for whatever concealer goes on top without any heaviness. It blends like a dream and the color is perfect for me. And it’s in stick form which is so much easier to use than the pot!

Ilia True Skin Serum Concealer in Arrowroot – I have been loving this concealer ever since I got it. It has a very hydrating feel and finish without being too glossy or dewy. It’s light to medium coverage which matches with the coverage level I prefer for my foundations.  Despite being so hydrating, it’s long-wearing and non-creasing throughout the day. It’s also incredibly blendable and easy to work with. I can use it under my eyes, for spot concealing, or all over as a light coverage foundation, and it works great. I’m so glad I have this one!

Kosas Cloud Set Baked Setting & Smoothing Powder – This powder is really so amazing, and I know I posted about it super recently because I love it so much. I have it in the shade Airy, but because of how sheer it is, I’m sure Breezy or Feathery could have worked for me as well. It has a tiny bit of luminosity to it so it sets without mattifying too much, and it’s the perfect hybrid between a finishing and setting powder. I love using this for all over my face and to set all my cream products without getting rid of any of their dewiness.

Salt New York Sculpt + Bronze Crème Tint Pro in Light/Medium – I’ve been mentioning the Salt New York crème tint pro bronzer a ton lately, and it’s because it’s really become a staple in my everyday makeup routine. It blends out incredibly easily and seamlessly, feels like nothing on the skin, and looks so natural on me. It’s my favorite formula for when I need a “I’m running late and need something easy” look, which is every day right now. It blends out so quickly with a brush, sponge, or fingers and never looks patchy which is great when I’m behind on washing my brushes. This honestly might end up being the first cream color cosmetic product I hit pan on ever, and I wouldn’t be surprised.

Kjaer Weis Blush in Blossoming – This formula has the perfect balance between blendable and long-wearing. It’s so easy to work with, create impact, and stays all day. The first time I used one of these, I was shocked to find that it was still on my cheeks after wearing makeup for over 15 hours. I love that I can just buy a refill without the extra packaging and put it in my Salt New York empty palette, and that it’s still around $30 even for a luxury product. I’ve been loving the shade Blossoming, and I think it could be my one and only blush super easily with how flattering it is for me. It’s a beautiful rosy, warm pink that is a great match with the pink and brown looks I tend to gravitate towards.

Beauty Pie Triple Beauty Luminizing Wand – This blends so easily and quickly and creates a sophisticated glow without glitter. It’s a perfect wash of light-catching pigment and is also blurring. It looks great as a finishing touch to any look I’ve used it in, and I love that it looks great on the cheeks, brow bone, inner corner, or anywhere else I want it to go. I can apply it straight from the wand or use my fingers or a brush and it works great. It only comes in one shade but I think this shade would work for a lot of people because it’s so sheer. Compared to $38 for the Charlotte Tilbury version of this, it’s incredible that this only costs $9.18. I honestly would’ve thought this was a luxury product down to the packaging, and I can’t believe it’s less than $10.

Pat McGrath Bronze Seduction Mothership Palette – Of all my palettes, I think I’d be able to get the most out of this, and it’ll give me everything I want (except a neutral glitter topper). It’s a color story that seems perfectly made for me with the bronzes, browns, pinks and purples that go really well with brown eyes. There also aren’t any super colorful shades which makes this a great everyday palette where I can actually use almost every single shade. It has 10 shades of varying finishes including mattes, shimmers, and glitters. I didn’t have any issues with any of the shades – they were all richly pigmented, blendable, had great lasting power, and had little fall-out.

Bronze Seduction  swatches

Benefit Precisely, My Brow Pencil – Because of a sparse area I have in one of my brows, I never skip this step, so I had to include both this and a brow gel. I love this pencil because it goes on so quickly and naturally and the size makes it perfect to fill areas in fast but not overdo it. And unlike other pencils, it stays all day, so I don’t end up with a hole in my brow by the end of the day.

Rose Inc Brow Renew in Clear – I’ve been reaching for it over my other brow products and loving the result. I have giant, thick brows that look overdone super quickly, and I honestly didn’t realize how much a clear brow gel could make them look put together and “done” without overwhelming my face. It doesn’t feel crunchy or sticky but has great staying power like the rest of these products. Because of my big brows, the applicator is also perfect for me vs the usual tiny brow applicators. It makes applying this so fast and easy to get my brows into shape. Even though this is clear, it’s definitely the brow gel I would choose if I could only choose one.

Thrive Causemetics Liquid Lash Extensions Mascara in Brynn – This continues to be the best mascara I’ve ever used and would obviously be the one I’d choose if I could only choose one. It makes my lashes look amazing, doesn’t smudge, and actually holds a curl. The best part is that it washes off so easily and quickly. I have no idea how many of these I’ve been through (I always get the travel size sets during the holidays), and I can’t even think of another mascara I would pick.

Make Up For Ever Artist Color Pencil in Wherever Walnut – I actually have so many different lip liners, and it’s one of the categories I struggled with much more than I expected. At least right now, I would choose this one if I could really only have one. The Bite liners were a close second, but given that they are discontinued and no longer available, my choice for this year is this Make Up For Ever pencil. The formula is creamy without being slippery and helps define my lips without drying them out. I particularly like this color because it adds depth to my lighter colors and helps retain the shape for darker colors. It’s super neutral and so it doesn’t conflict with almost any look I want to do.

Lisa Eldridge Velvet Matte Lipstick in Velvet Muse– This formula is the most comfortable matte lipstick I’ve tried – they’re not drying at all, have the staying power I expect from a matte lipstick, and looks velvety smooth on the lips. They’re highly pigmented and blurring and cover the lips in one swipe. I love the shade Velvet Muse, which is described as a smoky rosewood. It’s got the perfect amount of brown and pink for me, and I find that it’s one of the shades of lipstick I have that goes with almost every look I want to do.

Fitglow Lip Serum in Gospel – Gospel is described as a warm berry, and it’s super in my comfort zone. It’s so easy to slap on with any of my usual makeup looks and is the perfect amount of pigmented for me. Aside from how well the color fits with most of the looks I like to do, FitGlow is always a go-to for me when I’m not sure what I want to wear because of the nourishing, thick, hydrating, long-lasting formula. It’s definitely my favorite lip gloss formula, and even if it wasn’t this shade, I’d pick something in this formula if I could only keep one.

If you could only choose one of each product, what would you choose? Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

Shopping My Stash instead of Shopping the Sephora Sale

The Sephora sale is coming up on April 1st, and there’s about to be a ton of Sephora sale recommendation videos and blog posts. Since I’m on a no-buy this year, I went through my wishlist and then looked into my collection to find something I already own that can do the same thing. I hope this inspires you to shop your stash instead of shopping the sale too! And, of course, thank you so much for being here, and it would mean so much to me if you subscribe here or on Instagram @liftbakelove for new posts.

Wishlist: Item Beauty Air Hug Clean Lightweight Full-Coverage Concealer | What I already own: Ilia True Skin Serum Concealer in Arrowroot
The Item Beauty concealer wasn’t on my radar until Kackie Reviews Beauty started talking about it, and now it’s one of my most wanted products. It sounds amazing – hydrating, long-wearing, non-creasing, smoothing, and blendable. The good news for me is that I already have a concealer that has all those qualities already. I got the Ilia concealer a while ago and have really been loving it for all the reasons I’m sure I would love the Item Beauty one. Instead of buying another concealer, I’m going to get more use out of the one I already have. I’m also not sure there’s a shade match for me in the Item Beauty concealer – 100 looks too cool and light and 110 looks too dark, so I’m glad I already have a concealer I love.

Item Beauty Concealer Swatches from the Sephora Website

Wishlist: Merit Signature Lip Lightweight Lipstick in Slip | What I already own: Finding Ferdinand custom brown lipstick
I put the Merit lipsticks on my wishlist right when they launched, and I started seeing the rave reviews of the hydrating, not too pigmented, satin formula. In particular, Slip looks like a great shade for me and is described as a warm neutral shade. I realized that it looks like such a great shade for me because it’s very similar to a Finding Ferdinand lipstick I custom made for myself. I love this shade so much – it’s the perfect neutral warm brown that looks right at home on me. The Finding Ferdinand shade is a bit more dewy and and hydrating (at least as far as I can tell from the swatches), which I actually prefer. It’s also a bit warmer, but that works for me! I’d much rather get more use out of my custom shade than grab yet another lipstick.

My Finding Ferdinand Custom shade
Slip from the Sephora website

Wishlist: Tom Ford Cream and Powder Duo in Naked Bronze | What I already own: Tom Ford Cream Color for Eyes in Spice and Bodyography Glitter Pigment in Off the Hook
I’ve had the Tom Ford Naked Bronze duo on my wish list for so long – I don’t even remember what first made me want to buy it. It looks like the perfect bronzey cream and topper that would make for a day or night one shadow look depending on which you use or a super dimensional look when used together. I happen to already own Tom Ford Spice, which I have to imagine is super similar in formula to the Naked Bronze cream. It’s also a very similar dark metallic brown shade, even though it’s definitely not an exact dupe. Bodyography Off the Hook seems like a great shade pair with it as a topper. It’s a beautiful taupey bronze glitter topper that matches the opacity of the Naked Bronze topper. I’m honestly super excited to play with this duo instead of buying something new even if it isn’t exactly the same color story.

Bodyography Glitter Pigment in Off the Hook and Tom Ford Cream Color For Eyes in Spice
Naked Bronze from the Sephora website

Wishlist: Melt Cream Blushlight in Golden Hour | What I already own: Em Cosmetics So Soft Blush in Lychee
Golden Hour is described as a bright coral cream with golden pearl, and while Lychee isn’t quite the same, I think I could get a very similar effect. I love the Melt Cream Blushlight formula (I already have two) and have had Golden Hour on my wishlist for awhile. But in looking in my collection, the So Soft Blush in Lychee looks like it’ll give me the same effect. Lychee is a warm melon that is quite golden and peachy, and while it doesn’t have any shimmer like the Blushlight, it is a very radiant formula. I also think I could mix Lychee with my Melt Cream Blushlight in Polished to get an even closer effect to what I’d get from Golden Hour. The So Soft formula is so incredibly soft and creamy (like the name implies), and that makes it so easy and quick to apply. It blends so seamlessly into the skin without disappearing, and it’s one of the longest wearing cream blushes I own. For those reasons, I’d absolutely rather get more use out of Lychee than buy another cream blush.

Em Cosmetics So Soft Blush in Lychee
Golden Hour from the Sephora website

What are you shopping for and do you already own something similar that you can use instead? Let me know in the comments below! Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

Rose Inc Review: Blush Divine Radiant Cheek & Lip, Lip Sculpt, Brow Renew, and Softlight Clean Dewy Hydrating Concealer

During the 2021 holidays, I was gifted a bunch of Rose Inc products, including a set that came with a blush, eyebrow gel, and lipstick. I wanted to wait to review until I’d had plenty of time to try them, which is why this is coming now. As usual, my goal is to provide you with information to make the best purchasing decisions for yourself and the reasons why I might not like something might be why you’d love it or why I love something might be why you’d hate it. As always, thank you so much for being here, and it would mean so much to me if you subscribe here or on Instagram @liftbakelove for new posts!

Blush Divine Radiant Cheek & Lip in Ophelia, Foxglove, and Azalea- This formula is incredibly pigmented, opaque, and thick (like a balm), which I actually appreciate. It doesn’t need to be built up because it’s so pigmented but can still be layered with other cream blushes because it blends so easily. Because of its thickness, it has great staying power and even manages to keep its dewy (but not shiny) finish for hours. I love that you can just buy the refills for about half the price, and they pop into a magnetic palette super easily. I have the shades Ophelia (“true pink”), Foxglove (“warm terracotta”), and Azalea (“berry”). Ophelia is my most used because I’ve really been into a pink looks lately, but I find all the shades work well for me. All that said, if you’re not a fan of that super thick, on the edge of sticky cream blush, you might not like this formula. It’s very different from something like the Salt New York Creme Tint Pros which are lightweight and sheer and closer to the formula of the Kajer Weis blushes.

Blush Divine Radiant Cheek & Lip in Ophelia, Foxglove, and Azalea

Lip Sculpt in Quartz – I’ve not a big matte lipstick fan unless it’s the Lisa Eldridge Velvet Matte formula. My lips are so dry that most matte formulas make my lips look and feel terrible. Somehow, this manages to be super smoothing while still being matte, and I really love the way the formula looks. It’s not as dry as other matte lip products I’ve tried, which pleasantly surprised me. While it’s not nourishing, it’s not uncomfortable and is so light weight and thin that I hardly notice I’m wearing it despite how long-lasting it is. I do wish I had another color (the one I have came in a set that someone bought for me) because I generally prefer more brown in my lip shades. With a brown lip liner underneath, it balances out to a really pretty shade that I use way more often than I expected.

Lip Sculpt in Quartz

Brow Renew in Clear – Similar to the Lip Sculpt, I wasn’t expecting to love this as much I do. This also came in the set, and I assumed I’d never touch it. I’ve been reaching for it over my other brow products and loving the result. I have giant, thick brows that look overdone super quickly, and I honestly didn’t realize how much a clear brow gel could make them look put together and “done” without overwhelming my face. It doesn’t feel crunchy or sticky but has great staying power like the rest of these products. Because of my big brows, the applicator is also perfect for me vs the usual tiny brow applicators. It makes applying this so fast and easy to get my brows into shape. I’m not sure I would spend $26 for the full size when I run out, but I’m definitely considering it.

Softlight Clean Dewy Hydrating Concealer in LX010 – This formula is incredibly high coverage – definitely the most pigmented of all my base products. A tiny amount goes so far, and because of that, it doesn’t look heavy or cakey. I have the shade LX010 (the lightest in range), and I’ve found it to be super helpful to mix with my foundations to lighten them because I haven’t seen sun in so long and everything is a bit too dark. It dries down on its own to a satin finish that doesn’t need to be powdered, but it plays well with all my powders. I think I’ll like it even better in the summer because it’s a touch drying on my super dry winter skin.

Softlight Clean Dewy Hydrating Concealer in LX010

What other products would be helpful to see reviews of? Let me know in the comments below!  And let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.