2025 Product Fails And What I’d Buy Instead

I was going to do a full “worst products of 2025” post, but honestly I didn’t have enough fails to do one. It was an amazing makeup year, and I’ve had way more great products than bad ones. That said, I’ve been collecting the products that really didn’t work for me in a bin all year, and these are the five that really stood out as not working for me (and what I’d recommend instead). In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Instead of the Sephora Collection Color Shifter Strange Botanicals Palette, Try the Half Magic Eyeshadow Singles – This palette is such a cool concept. I bought it on sale because it was really inexpensive, and I thought it would be a fun way to try Sephora Collection palettes. But all of the mattes are patchy, hard to blend, and super uneven. The shimmer shade is fine, but pretty flat. It’s the kind of palette that makes you feel like you’re really bad at doing your makeup, and then you remember you own other shadows that basically apply themselves (like my beloved Byredo Bibilophilia palette).

Sephora Collection Strange Botanicals, Half Magic Blushing Lizard, Wet Pebble, and Sparkle Puff

The one topper shifter shade in the palette is actually really pretty (it’s the fifth shade in). It’s smooth, shifty, and performs well. But I think it’s better to just find your perfect shifty topper and buy that because you probably already own a bunch of mattes you love that perform way better. Specifically, I would recommend the Half Magic single shadows, especially since they have way more shades to choose from. I have Blushing Lizard, Wet Pebble, and Sparkle Puff. Look how much prettier and sparklier and smooth they are than the Sephora Collection Shades. I’d rather buy one amazing topper that can also be a gorgeous single shadow than buy a whole palette where I only reach for one pan.

Instead of the Make Beauty Heat Stroke Blush, Try the the Make Beauty Cream Stroke Blush – I wanted to love the dewy Make Beauty Heat Stroke Blush stick especially since I have dry skin. The formula ended up being more work than I want to do with a blush stick. The formula can get patchy and a little sticky, and even though the finish is nicely dewy, I don’t love how it sits on my skin. It also was really hard for me to find a shade that I thought would work well with my olive undertones, and even with Swelter being the best option I could find, it still doesn’t feel quite right on me.

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Heat Stroke Blush in Swelter, Cream Stroke Blush in Major Mauve and Hypernude

The Cream Stroke Blush sticks, though, I’m so happy with. I have Major Mauve and Hypernude, and I love this formula so much more. It’s easy to swipe on, easy to blend, and the finish is blurring without being too matte. It’s not sticky at all and lasts much longer than the Heat Stroke blush. The shades also actually look great with my olive undertones. Major Mauve is a terracotta leaning mauve (they describe it as an “Earthy Mauve”) that works perfectly with my olive undertones. Hypernude is peachy beige that definitely leans orange/warm on me but is perfect for when I want to do a warm look on purpose because it doesn’t go all the way to Cheeto orange like a lot of blushes do. I’m so glad they came out with this new blush stick formula, and I’m planning on grabbing Chroma for the summer. If you’re looking for something dewier that has a great formula, I’d recommend the Glow Recipe Watermelon Glow Niacinamide Dewy Flush.

Instead of the Ulta Beauty Collection Pressed Finishing Powder, Try the Canmake Abloom Face Powder – I was really excited about this one because I am always hunting for great affordable powders, and powders are my most read category on here. On my skin, the Ulta Beauty Collection finishing powder looked textured and drying without actually doing anything blurring, smoothing, or setting. It also feels a little too pigmented to work as a soft-focus finishing powder. If you’re looking for an Hourglass or Givenchy style powder, this is not the one. If you want to something similarly affordable that is actually a great finishing powder, I’ve been loving the Canmake Abloom Face Powder in shade 3. I’ve been using it just as much as my favorite luxury pressed powder from Givenchy, and it’s been working the exact same. Related, I’ll be doing a bunch of KBeauty reviews soon – let me know if there’s any products or brands you’re interested in reading about!

Ulta Beauty Collection Pressed Finishing Powder and the Canmake Abloom Face Powder

Instead of the e.l.f. Black Cherry Sheer Slick Lipstick, Try the Finding Ferdinand Delicious Balms – This one is supposedly a dupe for Clinique Black Honey, and I have worn variations of this shade family for years. Now that I understand my undertones and color theory better, I can see why it has always felt slightly off on me. I also know that it turns weirdly orange on some of you, and generally just isn’t a universal shade. Beyond the shade, I really do not like this formula. It feels a little drying, it does not apply as smoothly as I want a “sheer easy balm lipstick” to apply, it can look patchy, and it’s just not comfortable. And honestly, I didn’t love the original Clinique Black Honey formula either for the same reasons.

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e.l.f. Black Cherry, Finding Ferdinand the Black Balm and Lucky Cat

The Finding Ferdinand Delicious Balms are absolutely what I’d recommend instead (and you can use my affiliate code liftbakelove10 for a discount.)I showed the Black Balm and Lucky Cat in the swatches, but there are more shades if you’re looking for something warmer, cooler, more berry, more lavender, etc. The formula is so much better. They go on smoothly, feel comfortable, actually nourish the lips, and they smell amazing. The shades feel more dialed-in and nuanced than all the Black Honey dupes, and it’s much easier to find something that works for your undertones. I also like mixing the Black Balm and Lucky Cat to get a deeper black cherry tone that works for me.

Instead of the Ulta Beauty Collection 5-Pan Eyeshadow Palettes, Try the Colourpop 9-Pan Palettes – Ulta’s small 5-pan palettes are absolutely fine for an affordable eyeshadow palette. There’s nothing terribly wrong with the one I have, but it’s also just not amazing. And since they’re $14, and ColourPop’s 9-pan palettes are also $14, I would go with a ColourPop 9 pan every time. Not only because the formula is better, but you also get more shades. The eyeshadows are easier to use, have more consistent pigmentation, and overall just more fun to work with. Hopefully you can see how the mattes in the ColourPop shades are smoother and more pigmented and the shimmers are sparklier. Both brands go on sale often, but even at full price, I would choose ColourPop every time for the formula. If you’re willing to spend a little more for a mini palette that feels truly high quality, I love the Natasha Denona minis. I absolutely love the Mini Retro and Mini Glam palettes, and I would happily spend the extra $10 for any of those.

ColourPop Going Coconuts on the top (plus the four on the right) and Ulta Beauty on the bottom of the first five

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog and some products may have been gifted, but all reviews/opinions are completely my own and unsponsored.

Em Cosmetics Brand Review: What’s Actually Worth Buying?

When I realized how many products from this one brand had quietly taken over my makeup drawers, I knew it was finally time to do a full brand review. Here’s my totally honest review of each item, including what I love, what I don’t, and what’s truly worth the hype. This post in not sponsored, but all links are affiliate links (thank you for your support!). As always, all opinions are my own.

Pillow Plush Blush – I’m listing the blushes in order of my most favorite to least favorite, and this has been a surprise hit in my collection. This has a bouncy, cushiony texture that’s a hybrid between a cream and a powder. This has a very natural-looking finish on the skin, with really good staying power. My favorite thing about this formula though is how blurring and seamless it looks. I absolutely love the shade Tickled – it’s a cool toned mauve that’s beautiful on my warm olive skintone. This is my go-to “I made my look way too warm and have to fix it” throw it on top blush. The packaging is also fantastic for travel, since it’s sturdy and has a mirror. The swatch of this one is below with the other powder blushes.

So Soft Blush in Lychee, Pearl Tea, and Venetian Rose Color Drops Serum Blush in Venetian Rose, Forbidden Fruit, and Rose Milk

 So Soft Blush – These blushes are everything I look for in a cream blush. The So Soft formula is incredibly soft and creamy (like the name implies), and that makes it so easy and quick to apply. It blends so seamlessly into the skin without disappearing. It’s actually one of the longest wearing cream blushes I own despite being so blendable. I have the shades Lychee (warm melon), Pearl Tea (brownish nude), and Venetian Rose (vintage rose). I get lots of use out of all the shades but Venetian Rose is definitely my favorite and most used because it works the best with my skin.

Radiant Veil Blush in Heaven’s Glow, Venetian Rose, Baroque, Cherub, and Seraph
Pillow Plush Blush in Tickled

Heaven’s Glow Radiant Veil Blush – This is my one of my favorite blushes to use on top of cream blush. It provides a soft, glowy look without being overly pigmented and is such an easy way to brighten up a look. I also use this to set cream and liquid blushes if I know I’ll be on video calls for 12 hours, and the colors I have cover a wide enough range to match with almost any look I’m doing. There’s a bit of a sheen to them, so they’re great if I’m in a hurry because I can use these without needing a highlighter. They definitely aren’t a blurring formula if that’s something you’re looking for, and it can highlight texture if you’re not having an amazing skin day. My favorite shades are Seraph (bright pink) and Venetian Rose (vintage rose) but I got a lot of use out of Baroque in the summer.

Color Drops Serum Blush – I personally prefer the So Soft Blush for the ease of use and wear time but if you’re looking for a super dewy, hydrated look, these are pretty if you’re into a very thin liquid blush. I’m going to give these away to a friend because I find I’d much rather use the Glow Recipe Dew Flush Blushes or the Rare Beauty Dewy Liquid Blushes. If you’re interested in these, Rose Milk is a soft-pinky nude, Forbidden Fruit is a brown-toned berry, and Venetian Rose is a neutral rose. The serum texture does blends quickly and leaves a natural glow but I just find my skin eats these so quickly and they’re a little sticky and hard to blend.

Shapeshift Tubing Mascara – This is one of the few tubing mascaras I’ve tried that genuinely adds noticeable length and volume without adding too much heaviness. Because of that, my super thin straight lashes actually stay curled all day. I love how it’s a bit flexible until it totally dries so I can move my lashes around and get the exact look I want. Like most tubing mascaras, it stays completely smudge-free, even with humidity or workouts, and it rinses right off with warm water. I’m doing a full tubing mascara ranking soon, but this one is currently in the running for the top spot.

Morning Dew Crystal Lip Gloss – I have tried so many lip gloss formulas this year, and my favorite is still this one. It is incredibly moisturizing and makes my lips look great even why they are incredibly dry. I tend not to go for clear glosses since I like one and done products, but I have come to appreciate that I can put this over any lip color to add shine and moisture. I keep this on my desk because it’s what I use when I need more moisture than a balm, and because it’s not sticky at all, it’s comfortable to wear any time of day even as a lip treatment.

Soft Blur Velvet Lip Liners in Kitten and Mink – Out of all my lip liners, I definitely reach for these the most often. The formula blends so easily so you can get a soft, blurred, and diffused look. I find that creates a much more natural look that still defines my lips and helps prevent any feathering of the lipstick I use on top. Even with how soft and lightweight they are, they are very long lasting. I have the shades Kitten, a neutral rose, and Mink, a cool brown, which both work really well with my lip color and the with my favorite lipsticks and glosses.

Velvet Lip Liner in Kitten and Mink, Lip Serum in Arcane, Lip Creme in Hush

Lip Mage Tinted Serum in Arcane – This is a lightweight serum-style lip stain in a rose-berry shade. It leaves a sheer berry tint and layers easily for more intensity. It stains evenly, leaving color behind after the shine fades. It definitely lives us to the lip serum name and keeps my lips feeling moisturized longer than I expect from a stain. I reach for this when I want color that feels more put-together and will last longer than one of my lip balms but still effortless. Let me know if you’d like me to do a lip stain round up since I’m realizing I have quite a few now!

Soft Spoken Velvet Lip Creme in Hush – This is a midtone rose-berry with a whipped, mousse-like consistency. It sets to a soft matte finish, doesn’t exaggerate lip lines, and stays comfortable for much longer than I expected. It’s not completely transfer-proof, but it fades evenly and comfortably over time. It’s a great everyday shade that works with almost anything else I’m wearing given the shades I reach for. I really like pairing this with the Soft Soft Venetion Rose blush.

Divine Water Perfecting Mist – This mist feels more like skincare than a traditional setting spray. It’s hydrating and slightly glowy, but the reason I love it is because the orange blossom fragrance smells so nice. The scent dissipates quickly but it just makes me happy. The mist itself is super fine and evenly distributed, making it nice as both a primer and refresher. It’s not sticky or heavy like some hydrating sprays can be. I’m doing a setting spray battle, and this is definitely coming in almost last for actual longevity, but I still love having it around as a “refresh my makeup after 10 hours” kind of spray.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.