Em Cosmetics Brand Review: What’s Actually Worth Buying?

When I realized how many products from this one brand had quietly taken over my makeup drawers, I knew it was finally time to do a full brand review. Here’s my totally honest review of each item, including what I love, what I don’t, and what’s truly worth the hype. This post in not sponsored, but all links are affiliate links (thank you for your support!). As always, all opinions are my own.

Pillow Plush Blush – I’m listing the blushes in order of my most favorite to least favorite, and this has been a surprise hit in my collection. This has a bouncy, cushiony texture that’s a hybrid between a cream and a powder. This has a very natural-looking finish on the skin, with really good staying power. My favorite thing about this formula though is how blurring and seamless it looks. I absolutely love the shade Tickled – it’s a cool toned mauve that’s beautiful on my warm olive skintone. This is my go-to “I made my look way too warm and have to fix it” throw it on top blush. The packaging is also fantastic for travel, since it’s sturdy and has a mirror. The swatch of this one is below with the other powder blushes.

So Soft Blush in Lychee, Pearl Tea, and Venetian Rose Color Drops Serum Blush in Venetian Rose, Forbidden Fruit, and Rose Milk

 So Soft Blush – These blushes are everything I look for in a cream blush. The So Soft formula is incredibly soft and creamy (like the name implies), and that makes it so easy and quick to apply. It blends so seamlessly into the skin without disappearing. It’s actually one of the longest wearing cream blushes I own despite being so blendable. I have the shades Lychee (warm melon), Pearl Tea (brownish nude), and Venetian Rose (vintage rose). I get lots of use out of all the shades but Venetian Rose is definitely my favorite and most used because it works the best with my skin.

Radiant Veil Blush in Heaven’s Glow, Venetian Rose, Baroque, Cherub, and Seraph
Pillow Plush Blush in Tickled

Heaven’s Glow Radiant Veil Blush – This is my one of my favorite blushes to use on top of cream blush. It provides a soft, glowy look without being overly pigmented and is such an easy way to brighten up a look. I also use this to set cream and liquid blushes if I know I’ll be on video calls for 12 hours, and the colors I have cover a wide enough range to match with almost any look I’m doing. There’s a bit of a sheen to them, so they’re great if I’m in a hurry because I can use these without needing a highlighter. They definitely aren’t a blurring formula if that’s something you’re looking for, and it can highlight texture if you’re not having an amazing skin day. My favorite shades are Seraph (bright pink) and Venetian Rose (vintage rose) but I got a lot of use out of Baroque in the summer.

Color Drops Serum Blush – I personally prefer the So Soft Blush for the ease of use and wear time but if you’re looking for a super dewy, hydrated look, these are pretty if you’re into a very thin liquid blush. I’m going to give these away to a friend because I find I’d much rather use the Glow Recipe Dew Flush Blushes or the Rare Beauty Dewy Liquid Blushes. If you’re interested in these, Rose Milk is a soft-pinky nude, Forbidden Fruit is a brown-toned berry, and Venetian Rose is a neutral rose. The serum texture does blends quickly and leaves a natural glow but I just find my skin eats these so quickly and they’re a little sticky and hard to blend.

Shapeshift Tubing Mascara – This is one of the few tubing mascaras I’ve tried that genuinely adds noticeable length and volume without adding too much heaviness. Because of that, my super thin straight lashes actually stay curled all day. I love how it’s a bit flexible until it totally dries so I can move my lashes around and get the exact look I want. Like most tubing mascaras, it stays completely smudge-free, even with humidity or workouts, and it rinses right off with warm water. I’m doing a full tubing mascara ranking soon, but this one is currently in the running for the top spot.

Morning Dew Crystal Lip Gloss – I have tried so many lip gloss formulas this year, and my favorite is still this one. It is incredibly moisturizing and makes my lips look great even why they are incredibly dry. I tend not to go for clear glosses since I like one and done products, but I have come to appreciate that I can put this over any lip color to add shine and moisture. I keep this on my desk because it’s what I use when I need more moisture than a balm, and because it’s not sticky at all, it’s comfortable to wear any time of day even as a lip treatment.

Soft Blur Velvet Lip Liners in Kitten and Mink – Out of all my lip liners, I definitely reach for these the most often. The formula blends so easily so you can get a soft, blurred, and diffused look. I find that creates a much more natural look that still defines my lips and helps prevent any feathering of the lipstick I use on top. Even with how soft and lightweight they are, they are very long lasting. I have the shades Kitten, a neutral rose, and Mink, a cool brown, which both work really well with my lip color and the with my favorite lipsticks and glosses.

Velvet Lip Liner in Kitten and Mink, Lip Serum in Arcane, Lip Creme in Hush

Lip Mage Tinted Serum in Arcane – This is a lightweight serum-style lip stain in a rose-berry shade. It leaves a sheer berry tint and layers easily for more intensity. It stains evenly, leaving color behind after the shine fades. It definitely lives us to the lip serum name and keeps my lips feeling moisturized longer than I expect from a stain. I reach for this when I want color that feels more put-together and will last longer than one of my lip balms but still effortless. Let me know if you’d like me to do a lip stain round up since I’m realizing I have quite a few now!

Soft Spoken Velvet Lip Creme in Hush – This is a midtone rose-berry with a whipped, mousse-like consistency. It sets to a soft matte finish, doesn’t exaggerate lip lines, and stays comfortable for much longer than I expected. It’s not completely transfer-proof, but it fades evenly and comfortably over time. It’s a great everyday shade that works with almost anything else I’m wearing given the shades I reach for. I really like pairing this with the Soft Soft Venetion Rose blush.

Divine Water Perfecting Mist – This mist feels more like skincare than a traditional setting spray. It’s hydrating and slightly glowy, but the reason I love it is because the orange blossom fragrance smells so nice. The scent dissipates quickly but it just makes me happy. The mist itself is super fine and evenly distributed, making it nice as both a primer and refresher. It’s not sticky or heavy like some hydrating sprays can be. I’m doing a setting spray battle, and this is definitely coming in almost last for actual longevity, but I still love having it around as a “refresh my makeup after 10 hours” kind of spray.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

2020 Skincare Favorites

This is more a list of my best skincare discoveries in 2020, and the products I still can’t live without. I have a ton of tried and true favorites that I’ve used every day for years (comment below if you’d like a detailed post on that!), so instead of going through each category, I’ll be listing my ultimate HGs and discoveries from this year. I’m also skipping the haircare favorites because they are literally all the same as 2019 – I still love Bumble and Bumble and everything else I listed so much, and I don’t see that changing any time soon.

Good Molecules Niacinamide Brightening Toner – This toner was my favorite skincare discovery of 2019, and it’s still going strong in 2020! It has continued to make my skin clearer, brighter, and less dry. It’s also $14 for a huge bottle, and I was able to grab a bunch of bottles during a Black Friday sale. My husband loves it too, and it’s one of the only skincare products he consistently uses.

Krave Beauty Kale-lalu-yAHA – I’m still sticking with this as my chemical exfoliant of choice. For only twice a week, it really makes a huge difference for my skin and has kept it super clear and not congested. I’d be surprised if anything comes into my routine that’s better than this one for exfoliation.

Laneige Cica Sleeping Mask – On the nights I use the Kale-lalu-yAHA, I pair it with this sleeping mask so I only use it twice a week. This really helps with any potential irritation that comes with using an exfoliator and makes a huge difference in taming the redness in my skin. I’ve had the same $34 jar I raved about it in my January 2020 favorites, and it’s going strong. I have already bought a replacement though, because I notice when I don’t use it!

Josh Rosebrook Hydrating Accelerator – This is the best face mist I’ve ever used – and I’ve tried so many. It’s actually hydrating (like I can use it instead of a moisturizer in a pinch even with my super dry skin), and it smells amazing. Like a lot of other things on this list, I have a bunch of backups now because I don’t want to be without this.

Allies of Skin 1A™ Retinal + Peptides Overnight Mask – After a lot of searching, I have finally found my HG retinol! This doesn’t irritate my skin at all, is somehow hydrating, and still actually does all the things retinol does (smooths the appearance of wrinkles and brightens skin). It’s really a miracle product, and I have already tried so many other Allies of Skin products because how good this is. I love them all so far, and this brand is hands down my favorite brand discovery of 2020!

Farmacy Honey Potion Renewing Antioxidant Hydration Mask – I have to shout out Cate the Great Beauty who convinced me to get this after raving about it over and over again. This mask warms up as you massage it into your skin, so not only does it work to deeply moisturize and calm my skin , it’s also a really great relaxing experience, especially in the winter. It is the perfect mask to use after an exfoliating treatment or just when your skin is feeling extra dry and really is the best face mask of all time. My skin feels so smooth, hydrated, and glowy after using this. It’s my go to for when my skin is feeling stressed, irritated, overly dry, or anything else that requires help. It always comes to the rescue, and 1.7oz jar is still going strong so it was totally worth the investment.

Peter Thomas Roth face masks – My friend Emily surprised me with this masking set (thank you again!), and I am obsessed with them. The cucumber is the perfect cooling mask to add hydration, the pumpkin is so good for quickly exfoliating without irritation, and the gold mask is some crazy magic product that totally transforms my skin. I actually love the pumpkin one so much I have a full size of it as well, and my favorite thing to do is use the pumpkin mask and then the Farmacy honey potion mask for a true skin renewal self-care moment. When I don’t have the time, I use the gold mask because it makes my skin look and feel so good so fast. And if I have even less time, I will use the eye patches for a quick pick me up of my under eye area that I don’t even have to wash off.

Nuface Mini Facial Toning Device – I know this is expensive, but it really works! This device has helped so much with my forehead wrinkles (they were so deep and now they are basically gone between this and the retinol!) and firming up my jawline and my neck. I’m so glad I invested in this now so I can keep using it on my skin for years to come. I have convinced a couple of other folks to get one and so far, they have all had good things to say too!

Clinique Take the Day Off Cleansing Balm – Anyone knows me knows I only have one holy grail makeup remover/first cleanse, and that’s the Clinique Take Off the Day Cleansing Balm. I think I’ve gone through at least 6 of these by now, and I have 3 back ups right now. It gets all my makeup off while hydrating my skin, and it provides a really nice moment of self care massaging it into my skin. I will definitely keep using this as the first step in my cleansing routine. Ulta has this for 50% quite often so that’s when I stock up!

Shiseido Benefiance Wrinkle Smoothing Eye Cream – This eye cream was sent to me to try and review, and I thought at the time “there’s no way I’m going to fall in love with a $70 eye cream.” And now, I’ve repurchased it twice! This is the only eye cream I’ve found that actually works to reduce wrinkles around my eyes without irritation. I was able to find a set of two for $80 which was a steal, so I’m going to keep keeping an eye out because I can’t imagine switching to another eye cream.

I’ll be doing body care next, and let me know in the comments below if there’s anything you want more info about or a post you’d like me to do!