Em Cosmetics Brand Review: What’s Actually Worth Buying?

When I realized how many products from this one brand had quietly taken over my makeup drawers, I knew it was finally time to do a full brand review. Here’s my totally honest review of each item, including what I love, what I don’t, and what’s truly worth the hype. This post in not sponsored, but all links are affiliate links (thank you for your support!). As always, all opinions are my own.

Pillow Plush Blush – I’m listing the blushes in order of my most favorite to least favorite, and this has been a surprise hit in my collection. This has a bouncy, cushiony texture that’s a hybrid between a cream and a powder. This has a very natural-looking finish on the skin, with really good staying power. My favorite thing about this formula though is how blurring and seamless it looks. I absolutely love the shade Tickled – it’s a cool toned mauve that’s beautiful on my warm olive skintone. This is my go-to “I made my look way too warm and have to fix it” throw it on top blush. The packaging is also fantastic for travel, since it’s sturdy and has a mirror. The swatch of this one is below with the other powder blushes.

So Soft Blush in Lychee, Pearl Tea, and Venetian Rose Color Drops Serum Blush in Venetian Rose, Forbidden Fruit, and Rose Milk

 So Soft Blush – These blushes are everything I look for in a cream blush. The So Soft formula is incredibly soft and creamy (like the name implies), and that makes it so easy and quick to apply. It blends so seamlessly into the skin without disappearing. It’s actually one of the longest wearing cream blushes I own despite being so blendable. I have the shades Lychee (warm melon), Pearl Tea (brownish nude), and Venetian Rose (vintage rose). I get lots of use out of all the shades but Venetian Rose is definitely my favorite and most used because it works the best with my skin.

Radiant Veil Blush in Heaven’s Glow, Venetian Rose, Baroque, Cherub, and Seraph
Pillow Plush Blush in Tickled

Heaven’s Glow Radiant Veil Blush – This is my one of my favorite blushes to use on top of cream blush. It provides a soft, glowy look without being overly pigmented and is such an easy way to brighten up a look. I also use this to set cream and liquid blushes if I know I’ll be on video calls for 12 hours, and the colors I have cover a wide enough range to match with almost any look I’m doing. There’s a bit of a sheen to them, so they’re great if I’m in a hurry because I can use these without needing a highlighter. They definitely aren’t a blurring formula if that’s something you’re looking for, and it can highlight texture if you’re not having an amazing skin day. My favorite shades are Seraph (bright pink) and Venetian Rose (vintage rose) but I got a lot of use out of Baroque in the summer.

Color Drops Serum Blush – I personally prefer the So Soft Blush for the ease of use and wear time but if you’re looking for a super dewy, hydrated look, these are pretty if you’re into a very thin liquid blush. I’m going to give these away to a friend because I find I’d much rather use the Glow Recipe Dew Flush Blushes or the Rare Beauty Dewy Liquid Blushes. If you’re interested in these, Rose Milk is a soft-pinky nude, Forbidden Fruit is a brown-toned berry, and Venetian Rose is a neutral rose. The serum texture does blends quickly and leaves a natural glow but I just find my skin eats these so quickly and they’re a little sticky and hard to blend.

Shapeshift Tubing Mascara – This is one of the few tubing mascaras I’ve tried that genuinely adds noticeable length and volume without adding too much heaviness. Because of that, my super thin straight lashes actually stay curled all day. I love how it’s a bit flexible until it totally dries so I can move my lashes around and get the exact look I want. Like most tubing mascaras, it stays completely smudge-free, even with humidity or workouts, and it rinses right off with warm water. I’m doing a full tubing mascara ranking soon, but this one is currently in the running for the top spot.

Morning Dew Crystal Lip Gloss – I have tried so many lip gloss formulas this year, and my favorite is still this one. It is incredibly moisturizing and makes my lips look great even why they are incredibly dry. I tend not to go for clear glosses since I like one and done products, but I have come to appreciate that I can put this over any lip color to add shine and moisture. I keep this on my desk because it’s what I use when I need more moisture than a balm, and because it’s not sticky at all, it’s comfortable to wear any time of day even as a lip treatment.

Soft Blur Velvet Lip Liners in Kitten and Mink – Out of all my lip liners, I definitely reach for these the most often. The formula blends so easily so you can get a soft, blurred, and diffused look. I find that creates a much more natural look that still defines my lips and helps prevent any feathering of the lipstick I use on top. Even with how soft and lightweight they are, they are very long lasting. I have the shades Kitten, a neutral rose, and Mink, a cool brown, which both work really well with my lip color and the with my favorite lipsticks and glosses.

Velvet Lip Liner in Kitten and Mink, Lip Serum in Arcane, Lip Creme in Hush

Lip Mage Tinted Serum in Arcane – This is a lightweight serum-style lip stain in a rose-berry shade. It leaves a sheer berry tint and layers easily for more intensity. It stains evenly, leaving color behind after the shine fades. It definitely lives us to the lip serum name and keeps my lips feeling moisturized longer than I expect from a stain. I reach for this when I want color that feels more put-together and will last longer than one of my lip balms but still effortless. Let me know if you’d like me to do a lip stain round up since I’m realizing I have quite a few now!

Soft Spoken Velvet Lip Creme in Hush – This is a midtone rose-berry with a whipped, mousse-like consistency. It sets to a soft matte finish, doesn’t exaggerate lip lines, and stays comfortable for much longer than I expected. It’s not completely transfer-proof, but it fades evenly and comfortably over time. It’s a great everyday shade that works with almost anything else I’m wearing given the shades I reach for. I really like pairing this with the Soft Soft Venetion Rose blush.

Divine Water Perfecting Mist – This mist feels more like skincare than a traditional setting spray. It’s hydrating and slightly glowy, but the reason I love it is because the orange blossom fragrance smells so nice. The scent dissipates quickly but it just makes me happy. The mist itself is super fine and evenly distributed, making it nice as both a primer and refresher. It’s not sticky or heavy like some hydrating sprays can be. I’m doing a setting spray battle, and this is definitely coming in almost last for actual longevity, but I still love having it around as a “refresh my makeup after 10 hours” kind of spray.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

My Favorite Products from the 5 brands I own the most from

As part of my no-buy year, I’m trying to really get to know and love my collection, and thought I’d look at my favorite products from my most purchased from brands. These are the brands I own the most of from a quantity perspective vs retail value. I also decided to exclude nail polish brands for this one because we’d end up with a list of my favorite polishes, but I’d be happy to do that soon – let me know in the comments if you’d like to see that! As always, thank you so much for being here, and it would mean so much to me if you subscribe here or on Instagram @liftbakelove for new posts!

Jumbo Base brush from Sonia G – I own 25 Sonia G brushes and honestly love and use them all constantly. But my favorite is definitely this one! It’s one of my most used and most versatile. I love using it most for bronzer, blush, and highlighter even though it’s meant for foundation (though it works great for that too). It blends out bronzer so fast, and then I use the tip of the brush to seamlessly add highlighter. I can then use the center of the brush to pop on some blush, and I’m good to go. It also washes out beautifully and feels good as new even though I’ve had it for almost a year.

Farmacy Honey Halo Hydrating Ceramide Moisturizer – Not only is this my favorite product from Farmacy, this is also just the best moisturizer I’ve tried for my super dry skin. It’s incredibly thick but still absorbs super quickly and plays well with my other night time skincare products. Usually by this time of year, my skin starts to get flaky and itchy because it’s so dry, but I’ve had no issues since I’ve been using this. I’m so glad they have the jumbo version now because I know this is going to be a staple for me for a long time, and it’s honestly been saving my dry skin from totally losing all its hydration overnight.

Custom Bite Beauty Lipstick

Custom Bite Beauty Lipstick – I still have a lot of Bite agave lip masks and lipsticks from before the brand reformulated and am really enjoying still having them around to use. My favorite thing from the brand though has to be one my custom lipsticks. I went to the Bite Lip Lab for my bachelorette party years and made my perfect red, my wedding lip color, and a dupe of my favorite but now discontinued lipstick. I then got a sheer version of that dupe, and it’s still one of my favorite lipsticks ever. Even though it looks pretty non-unique, it’s really one of my perfect lip colors, and it has so much nuance in person. I’m still so happy I have it.

Salt New York Crème Tint Pro Highlighter in Beige

Salt New York Crème Tint Pro Highlighter in Beige – I’ve written about my love for Salt New York’s products so many times, and it’s because it continues to be one of my favorite cream formulas that I go back to over and over again. All the Crème Tint Pros I have (and I have 21) blend out incredibly easily and seamlessly, are super lightweight, and look so at home on my skin. This is my favorite formula for when I need a “I’m running late and need something easy” look – they blend out so quickly with a brush, sponge, or fingers and never look patchy. My favorite though of all of them, if I really had to choose, would be beige. It’s just my perfect, my skin but better highlight, and it always looks absolutely amazing.

FitGlow Lip Serums in Night Lip Serum, Beach Glow, Gospel, and Root (some of my other favorites)

Fitglow Beauty Lip Night Serum – I love all of the Fitglow Lip Serums so much, but my absolutely favorite is the night serum. This formula is incredibly nourishing, thick, hydrating, and long-lasting, which makes it perfect for super dry winter nights. It’s honestly the best night time lip treatment I’ve ever tried, and I wake up consistently to hydrated and nourished lips, which I’ve never had happen in the winter before using this product. It’s quite expensive for a lip balm, but it’s really so much more than that and totally worth it for me to not have consistently dried out, chapped, painful lips.

Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.