Vieve Beauty Brand Review: The Best New to me Brand I Tried in 2025

I was going to write a big 2025 favorites of post, but I have a ton of round ups on here already. What I’m more excited to share is the best new to me brand I tried this year (which also happens to be the brand y’all voted for in my poll). I finally did a Vieve haul this Black Friday and feel like I’ve had enough time to test them and share reviews. Plus, their Boxing Day Sale will be live from Friday 26th December until Sunday 28th December with 40% off selected items. In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Vieve Skin Nova Complexion Balm in 140 – I definitely want to call out up front that this is scented. It has a lemon verbena, kind of herbal tea vibe that I don’t mind, but if you’re sensitive to fragrance or just hate scented face products, this is one I’d probably skip. That said, it’s absolutely beautiful on the skin, so it’s worth it to me, and the scent fades pretty quickly. This blends in so easily, evens everything out, and makes my skin look hydrated and just prettier. It’s what I reach for when I want to look like I drank enough water and got enough sleep (vs something like the Prada foundation when I want to look like I have really perfect, made up skin). The site says medium, buildable coverage, but I’d personally call it light to medium. You can get a super sheer layer really easily and then build where you want it. It sets to a natural, almost satin finish that doesn’t stay tacky or pick back up the way a lot of tints/balms do, so I can throw it on and skip powder if I want. 140 is a little too saturated and peachy for me in the winter, but I think it’ll be perfect in the spring/summer. It blends so seamlessly you can’t really tell the shade isn’t a perfect match for me. I think 120 might be closer for the winter, but I can use a beigey green color corrector (this one is around $5) to make this work for me year round.

Vieve Modern Radiance Concealer in Light 1 – This concealer is so great because of both the color and the formula. It’s a little bit green in the best way, so it’s actually a warm olive concealer and looks so natural on my skin. This shade is perfect for under my eyes or anywhere I want a little brightening, and I’m planning on picking up a darker shade for the summer. I wish they had this type of shade in the complexion balm because the undertones are spot on. The formula is not too dewy or too matte. It blends out really fast and has enough coverage to actually cover, but doesn’t blank everything out and make you look uncanny. It layers really well over other products and itself, which is exactly what I want when I’m low on sleep and need to add coverage in places I might have missed. This has quickly risen to be one of my top 3 concealers, and I’ve barely touched my others.

Vieve Modern Radiant Cream Bronzer in Light 1 – This bronzer is also so perfect for green people. It has a slightly green, olive-leaning, neutral-warm tone that makes it look like I’ve actually gotten some sun recently. It doesn’t turn orange on me and just looks so natural. The formula is super easy to use and makes me not want to reach for my other bronzers. I can take a fluffy brush and slap it on or do a more targeted application with a dense brush, and it blends beautifully either way. I can also do a sheer layer or build it up. It’s just a super flexible formula. It also lasts really well and doesn’t disappear into my blush the way a lot of bronzers do on me. I’ve been testing a ton of cream bronzers and contours for olive skin, and this is the best one I’ve tried so far.

Vieve Sunset Blush Balm in Rosa – I am so impressed with this formula. As with all serum blushes, I recommend putting a little on the back of your hand and dipping your brush into that first before putting it on your cheeks, because that method will give you the most seamless application and the most control. This is sheer enough that you can still see your freckles through it but still looks like you’re wearing blush. The finish is the main reason I like this so much. It’s luminous and fresh without being sparkly or sticky. It blends out effortlessly, works beautifully for no makeup makeup days, and layers really well with bronzer and under a powder blush. I really do love this formula, but Rosa is not my best shade. On me, it pulls too peachy/coral (as I like to say, it goes Cheeto). I think it’s just too warm for my olive undertones. I’ll probably grab Cherub and Piazza to try next so I can find a shade I’ll reach for all the time.

Vieve Lip Dew in Original – This is genuinely one of my favorite lip gloss/balm hybrids. I’ve been collecting sparkly glosses lately (related, please let me know in the comments if you want a roundup because I’ve acquired a bunch of them). This one is absolutely one of the best I’ve tried so far. It’s super glossy while being also actually nourishing. The first time I tried it, I texted a friend because I couldn’t get over how long the moisturized feeling lasted. It makes your lips look hydrated and healthy without needing constant reapplication. The shimmer is perfect too. It makes your lips look amazing without any kind of gritty feeling, and it doesn’t read as aggressively glittery, as you can hopefully see in the swatches. I love it over a lip liner, and it’s also my go to fix if I try a matte lip that ends up too drying. I just pop this on top, and it makes it wearable. I’m definitely thinking about buying more shades of this one because the formula is so good.

Vieve Bounce Balm in Vanilla – I got this as a gift with purchase, and I’m happy to have it. I have a lot of lip balms (seriously, I have over 30 in front of me on my desk). This one lands right in line with most of the others. It’s effective, it keeps my lips nourished for a long time, and it smells really nice. It works really well an overnight lip mask since it lasts a long time and has a bunch of skincare ingredients. It is apparently a plumping lip balm, but I don’t really notice much plumping personally. Would I go out of my way to buy it over the other balms I already own? Probably not. Out of everything I tried from Vieve, this is the least standout because it’s not as uniquely good as the other products. If you’re already placing an order and you’re wondering if it’s worth adding though, it’s a very good, nourishing balm that lasts and does seem to leave my lips smoother when I use it.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

5 products I used for a 5 minute face

I was running super late the other day (which seems to be very common with a 6 month old) and needed to do a full face in about 5 minutes. These are the actual only 5 products I used to put a quick look together. All of them are easy to apply, long-lasting, and give my skin a naturally enhanced look without any fuss.  In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Ciele conceal & PROTECT SPF 50+ spot concealer for dark spots in shade 04N – This concealer is incredibly creamy and has a natural finish that isn’t too dewy or too matte. It’s medium coverage but can built to almost full without being cakey. It’s blendable and easy to build too. I love that it has SPF 50 so I get a bit of extra coverage around my eyes or on the high points of my face where I might be getting extra sun. Like the foundation, it’s lightweight and has a skincare feeling. 04N is a bit yellow for me but it works great under my eyes and to brighten certain areas of my face. I was still able to use it all over as a foundation in a pinch, and it honestly looked great.

Ciele concealer in 04N, LH Artistick in Splash, and YSL Candy Glaze in 16

LH Cosmetics Artistick in Splash – This blush is a multi-use stick that is super lightweight and creamy. I grabbed this because when I’m short on time, I want something that’s really easy to blend and that I know will have a seamless finish on the skin without me working too hard. I can throw this on directly from the stick, blend out the edges, and then I’m done. Splash is a cool toned pink that works so well with my olive undertones, and I’ve loved it as a quick way to really bring life to my face. It’s also punchy enough that I don’t have to build lots of layers of products to see any impact.

Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel – I’ve tried so many brow gels, and nothing has ever really held my brows in place all day—until this one. I was honestly shocked that they stayed put until I washed them off, with zero crunchiness, flaking, or stiffness. The hold is strong but flexible, and it actually looks natural. My only complaint is that it doesn’t come in tinted shades. I’ve been layering it over the Make Beauty Infinite Hold eyebrow gel (which is still my all time favorite tinted gel that comes pretty close in terms of hold), and the combo is perfect—it gives shape, color, and all-day hold without fail.

YSL Candy Glaze in 16 – If you’re looking for something incredibly nourishing and hydrating that also works like a lipstick, this is the one for you. It’s so easy to throw on, it looks amazing, and it feels great. It lasts for so much longer than I would have expected, to the point that I would absolutely use the clear version of this as a nighttime lip treatment in a pinch. It also smells incredible, but if you’re not into fruity/mango scents, you might not appreciate it as much as I do. Shade 16 is a beautiful neutral pink that is a great my lips but better and pinker color. I find it really brightens up my face and is perfect for my olive skintone.

e.l.f. Cosmetics Lash XTNDR Mascara in Deep Brown – This is one of the only tubing mascaras I’ve found that comes in brown, and I love having it around for these no makeup-makeup looks where black wouldn’t balance well. This provides pretty good lengthening and volume, and like most tubing mascaras, it doesn’t flake or smudge. It’s super easy to wash off at the end of the day. This one is also pretty lightweight so holds a curl much better than some others I’ve tried. For $7, I’ve been really happy with it as my go-to brown mascara.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.