I’ve been testing a handful of products from Kulfi, and I finally feel like I’ve had enough time with them to do a brand review. Overall, I’ve been really impressed, especially with how easy these formulas are to use while still being very effective. In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Kulfi Main Match Concealer in Paan Party – This has stayed one of my favorite concealers since I got it. It blends out quickly, the coverage is very buildable from light to medium, and the finish is a natural satin that makes skin look like skin. It’s described as a radiant-finish but my dry skin definitely cancels that out. I’ve been using it as foundation a lot lately because it’s so easy to throw on all over. It looks like I just have great skin and not like I’m wearing a ton of makeup. It’s flexible enough that I can use it as a traditional concealer or use it as a foundation and add another concealer on top without anything pilling or layering weird. That all said, I was looking back at pictures of the days I wore this all over as foundation, and it’s definitely too light of a shade to match my face and neck (although a great match for the inside of my arm). I can definitely see myself repurchasing this one but in a darker shade, especially because the shade Paan Party is an unusually good match for me as far as undertones go. It’s one of the rare base products where I don’t feel like I have to use green color corrector to make it work.
Kulfi Zari Eyes Eyeshadow in Bronze Brocade – This formula is so fun and it’s been one of my favorite one and done shadows because it basically applies itself. A little bit goes a long way, and you can dip your finger in and swipe it all over your lids, and it immediately looks dimensional and sparkly in a way that still feels totally wearable for everyday. You have enough time to blend it out and get the edges how you want, and then it sets down and wears really well on me without much creasing. Bronze Brocade is also a great shade choice because it’s warm but not aggressively orange, and it’s exactly the kind of throw it on and look put together eyeshadow I reach for when I don’t want to think too hard (which is pretty often with my current level of sleeplessness). I’m definitely interested in trying more colors because I really love this formula.
Kulfi Glossy Lip Staining Lip Oil in Rose, Caramel, and First Sari – This was the first Kulfi product I bought and the only one I’ve gotten multiple shades in right away. I wear these constantly because they’re so easy to use, and I really love a good lip stain. They go on like a comfortable gloss and then leave behind a really pretty stain that stays true to the shade you put on instead of turning into the same generic pink on everyone. Caramel is the one I reach for the most for everyday, but First Sari is probably my favorite olive friendly shade, especially if I’m doing more of a berry look. The stain wears really well and they make my lips look smoother instead of drying them out. I’ve been trying a lot of K beauty lip stains over the years and these absolutely hold their own against those.

Kulfi Lip Snack Glossing Lip Balm in Coconut Chum Chum – This lip balm formula is really comfortable, it’s not sticky, and it feels moisturizing and nourishing on the lips. I have zero complaints about how it wears. Coconut Chum Chum is a really pretty sheer pink that I’m honestly more excited to wear in the spring but it does work well with my undertones. I also really like the packaging. The applicator makes it really easy to apply neatly without needing a mirror (it also helps the shade isn’t too pigmented). For me, it’s just one of those products where if I’m looking at my huge pile of lip balms in a tube, nothing about this one is screaming “you need to run out and get it”. My number one is still the Eadem lip balms, followed closely by the Ole Henriksen and Unleashia balms. That said, if you’re already placing a Kulfi order and you want an easy, glossy balm to toss in your bag, this is a really nice one.
Kulfi Free the Brow Brow Gel – I really like the packaging with the dual sided brush and comb. It makes it really easy to shape brow hairs and get them into place. The brow gel itself gives hold without flaking and without that crunchy feeling. I love that it looks really natural once it dries down. For most people, I think this would be a holy grail brow gel, and I totally get why it’s a favorite for my friends with easier to control brows. For me personally, it’s just not quite enough hold because my brows are unruly and refuse to behave. They always fall out of place within an hour with this one. I still prefer the Rare Beauty Brow Harmony Flexible Lifting Gel as my benchmark hold in place all day bro gel, but I would absolutely recommend this one if you want a comfortable flexible hold and don’t have brows that refuse to do what you want.
What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog and some products may have been gifted, but all reviews/opinions are completely my own and unsponsored.


