Vieve Beauty Brand Review: The Best New to me Brand I Tried in 2025

I was going to write a big 2025 favorites of post, but I have a ton of round ups on here already. What I’m more excited to share is the best new to me brand I tried this year (which also happens to be the brand y’all voted for in my poll). I finally did a Vieve haul this Black Friday and feel like I’ve had enough time to test them and share reviews. Plus, their Boxing Day Sale will be live from Friday 26th December until Sunday 28th December with 40% off selected items. In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Vieve Skin Nova Complexion Balm in 140 – I definitely want to call out up front that this is scented. It has a lemon verbena, kind of herbal tea vibe that I don’t mind, but if you’re sensitive to fragrance or just hate scented face products, this is one I’d probably skip. That said, it’s absolutely beautiful on the skin, so it’s worth it to me, and the scent fades pretty quickly. This blends in so easily, evens everything out, and makes my skin look hydrated and just prettier. It’s what I reach for when I want to look like I drank enough water and got enough sleep (vs something like the Prada foundation when I want to look like I have really perfect, made up skin). The site says medium, buildable coverage, but I’d personally call it light to medium. You can get a super sheer layer really easily and then build where you want it. It sets to a natural, almost satin finish that doesn’t stay tacky or pick back up the way a lot of tints/balms do, so I can throw it on and skip powder if I want. 140 is a little too saturated and peachy for me in the winter, but I think it’ll be perfect in the spring/summer. It blends so seamlessly you can’t really tell the shade isn’t a perfect match for me. I think 120 might be closer for the winter, but I can use a beigey green color corrector (this one is around $5) to make this work for me year round.

Vieve Modern Radiance Concealer in Light 1 – This concealer is so great because of both the color and the formula. It’s a little bit green in the best way, so it’s actually a warm olive concealer and looks so natural on my skin. This shade is perfect for under my eyes or anywhere I want a little brightening, and I’m planning on picking up a darker shade for the summer. I wish they had this type of shade in the complexion balm because the undertones are spot on. The formula is not too dewy or too matte. It blends out really fast and has enough coverage to actually cover, but doesn’t blank everything out and make you look uncanny. It layers really well over other products and itself, which is exactly what I want when I’m low on sleep and need to add coverage in places I might have missed. This has quickly risen to be one of my top 3 concealers, and I’ve barely touched my others.

Vieve Modern Radiant Cream Bronzer in Light 1 – This bronzer is also so perfect for green people. It has a slightly green, olive-leaning, neutral-warm tone that makes it look like I’ve actually gotten some sun recently. It doesn’t turn orange on me and just looks so natural. The formula is super easy to use and makes me not want to reach for my other bronzers. I can take a fluffy brush and slap it on or do a more targeted application with a dense brush, and it blends beautifully either way. I can also do a sheer layer or build it up. It’s just a super flexible formula. It also lasts really well and doesn’t disappear into my blush the way a lot of bronzers do on me. I’ve been testing a ton of cream bronzers and contours for olive skin, and this is the best one I’ve tried so far.

Vieve Sunset Blush Balm in Rosa – I am so impressed with this formula. As with all serum blushes, I recommend putting a little on the back of your hand and dipping your brush into that first before putting it on your cheeks, because that method will give you the most seamless application and the most control. This is sheer enough that you can still see your freckles through it but still looks like you’re wearing blush. The finish is the main reason I like this so much. It’s luminous and fresh without being sparkly or sticky. It blends out effortlessly, works beautifully for no makeup makeup days, and layers really well with bronzer and under a powder blush. I really do love this formula, but Rosa is not my best shade. On me, it pulls too peachy/coral (as I like to say, it goes Cheeto). I think it’s just too warm for my olive undertones. I’ll probably grab Cherub and Piazza to try next so I can find a shade I’ll reach for all the time.

Vieve Lip Dew in Original – This is genuinely one of my favorite lip gloss/balm hybrids. I’ve been collecting sparkly glosses lately (related, please let me know in the comments if you want a roundup because I’ve acquired a bunch of them). This one is absolutely one of the best I’ve tried so far. It’s super glossy while being also actually nourishing. The first time I tried it, I texted a friend because I couldn’t get over how long the moisturized feeling lasted. It makes your lips look hydrated and healthy without needing constant reapplication. The shimmer is perfect too. It makes your lips look amazing without any kind of gritty feeling, and it doesn’t read as aggressively glittery, as you can hopefully see in the swatches. I love it over a lip liner, and it’s also my go to fix if I try a matte lip that ends up too drying. I just pop this on top, and it makes it wearable. I’m definitely thinking about buying more shades of this one because the formula is so good.

Vieve Bounce Balm in Vanilla – I got this as a gift with purchase, and I’m happy to have it. I have a lot of lip balms (seriously, I have over 30 in front of me on my desk). This one lands right in line with most of the others. It’s effective, it keeps my lips nourished for a long time, and it smells really nice. It works really well an overnight lip mask since it lasts a long time and has a bunch of skincare ingredients. It is apparently a plumping lip balm, but I don’t really notice much plumping personally. Would I go out of my way to buy it over the other balms I already own? Probably not. Out of everything I tried from Vieve, this is the least standout because it’s not as uniquely good as the other products. If you’re already placing an order and you’re wondering if it’s worth adding though, it’s a very good, nourishing balm that lasts and does seem to leave my lips smoother when I use it.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.

6 Products that Kackie recommended that are so good they make me want to throw out my other makeup

Most of you know KackieReviewsBeauty and are here because of her (thank you for joining us over here!). She’s actually the person who came up with the name of this blog (because I’m literally her green friend). I’ve written a ton about why she’s awesome (like in this post here), but most importantly for this post is that she’s also one of the only reviewers I trust to recommend things based on what will work for her viewers. Kackie will get into the details like what undertones a shade will work best for, nuances about a product’s finish, what’s the best application style for it, etc., not just the products she personally loves. Normally I do a massive “Kackie Made Me Buy It This Year” roundup (and yes, I have that list… it’s really, really long). This post is about the products that are so perfect for me, especially with my olive undertones, that they make me want to throw away everything else in their category. In this post, all links are affiliate links (thank you for your support!), but all opinions are my own.

Byredo Bibliophilia Eyeshadow Palette – I watched Kackie’s video and my first thought was, “It’s probably fine, but I do not need another palette that expensive.” Especially because it has a few red shades, and it’s otherwise mostly basic browns. And then I kept thinking about it. And thinking about it. And thinking about it. Even when I got it in my hands, I was nervous because of the red tones in it. We literally texted back and forth about it because I just didn’t think it was going to work on me.

And then I tried it. I have never put on an eyeshadow look so quickly and had it look that good. I’ve been using it every day, and every look I come up with just looks so right on me. The thing I love most about this palette, other than the fantastic formula, is that the colors are so nuanced. If you want everyday browns with that lean a little cool or a little warm (but not too orange, grey, or green!), it’s perfect. The red shades, especially the burgundy, work on me way better than I expected because they have such nuanced tones to them. The lighter cream, beige, and grey shades blend everything together so well, and everything looks smooth and intentional even if I layer a ton of shades together. The sparkly wet look topper does pull a little green like Kackie said, but I love that. It brings out the brown in my eyes and makes everything look harmonious with my skin. I haven’t wanted to touch my other eyeshadow since I bought this, and I have an absurd amount of eyeshadow. Seriously, I have only worn this palette and nothing else since I got it. I really don’t think the swatches below do this palette justice with how smooth and blendable the formula is, how perfectly not quite matte the matte/satin shades are, and how sparkly the shimmers are.

The first 9 shades in the palette starting from left to right on the top row
The second 9 shades in the palette starting from left to right in the middle of the second row

If I were starting over, I’d buy this and maybe add one YSL quad for pinks and purples. I know that $115 is incredibly expensive for an eyeshadow palette, but you would need to spend $310 on the YSL quads to get to the same number of shades that’s in the Byredo palette. Danessa Myricks and Pat McGrath sell $128 palettes, Isamaya’s are $110, and Prada has $85 quads. In this price range, I’d choose the Byredo every time.

Vieve Modern Radiance Concealer in Light 1 – I have tried a bunch of concealers specifically because Kackie mentioned them, and honestly I’ve liked every single one. This one is so great because of the color and the formula. It’s a little bit green in the best way, so it’s actually warm olive concealer. It looks so natural on my skin. It is a little light for me, so I can’t use it all over my face instead of foundation, but it’s perfect for under my eyes or anywhere I want brightening. The formula is not too dewy or too matte. It blends out really fast and has enough coverage to actually cover, but doesn’t blank everything out and make you look uncanny. It layers really well too over other products and itself. Like everything on this list, once I started using it, I’ve barely wanted to reach for my other concealers, which is saying something because I have at least 10 at this point that I’m supposed to be testing.

Vieve Modern Radiant Cream Bronzer in Light 1 – I have so many great cream bronzers at this point that I really didn’t think this one would stand out. This one though really is special, just like Kackie told me it would be. It has a slightly green, olive-leaning, neutral-warm tone that makes it look like I’ve actually gotten some sun recently. It doesn’t turn orange on me and just looks so natural. The formula is super easy to use and makes me not want to reach for my other bronzers. I can take a fluffy brush and slap it on or a more targeted application, and it blends beautifully either way. I can do a sheer layer or build it up. It’s super flexible. It also lasts really well and doesn’t disappear into my blush the way a lot of bronzers do on me. I’ve been testing a ton of cream bronzers and contours for olive skin, and this is the best one I’ve tried so far.

Haus Labs Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick in Glassy Cayenne and Glassy Cinnamon – I’m honestly still shocked by how much I love these. This formula has quickly become one of my favorites because it strikes that perfect balance between a cream and a balm blush. It melts right into the skin, blends beautifully over foundation or bare skin, and leaves behind a glow-from-within finish. The shade Glassy Cinnamon is a beigey peachy brown that somehow doesn’t turn Cheeto on me and just looks so natural. Glassy Cayenne is a rosy terracotta that adds life to my face while stayed muted enough for the kind of makeup looks I tend to wear. The formula feels nourishing but not sticky, and it dries down just enough to stay put all day without losing the glassy finish. It’s the blush I reach for when I want something that looks effortless but polished, and it layers really well with powders or other creams. The only caveat is they’re sheerer than a typical cream blush stick so keep that in mind. That’s worked well for me because it’s harder to go overboard when I’m running on 2 hours of sleep or am doing makeup in the car.

Westman Atelier Lit Up Highlight Stick in Biscuit – I actually had no plans to buy this until Kackie shoved it in my hands at her house because she knew it’d be perfect for me. I’ve tried so many highlighters that just look off on my skin and aren’t quite the right color. Biscuit is a perfect light beige that makes my skin look glassy and hydrated without any weird shifts happening. It really looks like my skin is naturally doing something nice, not like I applied a highlighter. It also doesn’t emphasize texture and doesn’t mess up any of the products that are underneath. I catch myself in the mirror and think it just looks so pretty. I have a few other highlighters that I really love, but this quickly has become my favorite. My only complaint is you can’t buy this shade at Sephora, so I had to grab it directly from Westman Atelier.

Merit Beauty Signature Lip Sheer Lip Liner in Brownstone applied directly and then sheered out

Merit Beauty Signature Lip Sheer Lip Liner in Brownstone – This one comes with an apology to Kackie because when she first raved about a sheer lip liner I told her, “that is totally not for me.” Especially since I’m so high contrast, I didn’t understand why I would want something sheer that wasn’t going to last very long. I bought it anyway to review for the blog after hearing about it on her channel a few times, and it’s now one of the only lip liners I’ve used since. It gives definition to my lips without a harsh line. The sheer quality makes it super easy to wear, and if you let it dry down before adding anything, it has surprisingly good staying power for a liner that doesn’t promise longevity. The shade Brownstone is my perfect every day slightly deep cool brown that works really well to add just enough contrast for it to be a natural looking but still an effective lip liner. My only tip is to not fuss with it too much or you can basically smudge it off. Especially, if you’re a lip liner and clear gloss person, this is the liner I’d pick.

What other products would you like me to review? Let me know if there’s anything else you’d like to see here, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.