As part of my no-buy year, I’m trying to really get to know and love my collection and starting a “favorite products under $X series” to help me in that process. I’ll be doing posts every month for different dollar amounts, and I’m so excited to dive into my collection in this way. This time, I’m writing about my favorite products under $30. I would love see your favorites and recommendations for under $20 beauty products in the comments! And, of course, thank you so much for being here, and it would mean so much to me if you subscribe here or on Instagram @liftbakelove for new posts.

Glossier Futuredew ($24) – This continues to be one of my favorite products, and it’s one of the only things I consistently use every day in my makeup routine. It provides the most amazing glossy, hydrating base that makes me look like I drank enough water (and if you know me, you know I have never had enough water). It works beautifully with any foundation, concealer, and powder combo I put on top of it and makes them look way better on my skin – no dry patches, no clinging, no flatness. I’ve also used it mixed in with other base products to sheer them out a little bit and make them more hydrating, and that works great too.

Melt Cosmetics Cream Blushlights ($22) – I have the shades Polished (warm pink) and Daydreamer (rich cinnamon), and I love having both a warm and cool option in this formula. It has a really beautiful luminosity to it from a slight amount of shimmer that makes this really special. These are my favorite formula for when I want a super glowy from within blush look. The formula blends so effortlessly and quickly, and I just love the super thin but hydrating texture. They also have great staying power for such an emollient cream blush.

Melt Cosmetics Cream Blushlights in Polished and Daydreamer

Viseart Petite Pro 4 ($30) – I got this during a sale at the end of 2019, and I still reach for it all the time even with all the other eyeshadows I own now. I’m so happy I decided to get it and that I have it in my collection. It’s the perfect mix of neutrals, and I’ve loved how small and compact this is for travel and how easily I can put all the shades into my Salt New York palette with my other single eyeshadows when I’m at home (which is why it’s missing from the picture above). Like all Viseart shadows, these blend seamlessly with little fallout and aren’t overly glittery, so I can put together a look for work super quickly too. I love using the mattes to blend out another look that might need it or use the shimmers as a sophisticated topper.

Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy ($22) – I own a ton of single glittery/topper type eyeshadows and love them all, but I think my absolute favorite is this one. I’ve used it on top of my eyeshadow almost every single time I’ve used my eyeshadow since I bought it, and I’m so happy with the effect it has. It’s a sheer shimmery eyeshadow that adds a wet look to any shadow without really adding any color or changing the color of the look underneath. It’s also incredibly reflective and glossy, doesn’t have any fallout, and is so easy to apply with a brush or fingers (and doesn’t require any glitter glue).

Lisa Eldridge Liquid Lurex Eyeshadow in Angelica and Bianca ($27) – I absolutely love this eyeshadow. This formula is so quick and easy to use. It’s almost like a mousse and feels halfway between a cream and a liquid. I’ve tried using a brush and fingers, with and without a primer, and applying directly from the doe-foot and from my hand – nothing I tried didn’t work out amazingly. The formula doesn’t crease and looks exactly the same all day. I tested it on a 17-hour makeup day, and it honestly could have just been applied. I even did an hour and a half long gym session, and it didn’t budge. I’ve used it as one sheer layer, a thicker application, and layered on top of itself, and it looked great all three ways. I love how I have enough time to play with it and blend it out however I want before it sets down. They’re also some of the more spangly eyeshadows I’ve ever used, which may be the thing I love about them the most. Angelica is a rosy bronze that is the absolute perfect shade for me – I feel like I’ve been hunting for this color for years, and here it is. Bianca is a warm, purply-pink that really makes my brown eyes pop. Regardless of price, these are some of my favorite eyeshadows in my collection.

Angelica (left) and Bianca (right)

Chantecaille Brightening Eye Nude Kajal ($29) – This is the only eye liner I’ve found that is the right color to brighten up my eyes when I use it in the waterline – it’s not too white or pink. It just looks like I actually get enough sleep and makes my eyes look less red, even if it’s from allergies. It also stays all day and doesn’t irritate my eyes. It’s on the pricier side for an eyeliner at $29, but mine has lasted me so long, and I think it’s completely worth it.

Em Cosmetics Lip Cushion in Magic Hour and Venetian Rose  ($23) – I’m honestly surprised I haven’t panned one of these yet. I keep them at my desk to have an easy, full pigment lip color that’s incredibly easy to swipe on without a mirror. The formula is incredibly moisturizing and has enough thickness to not disappear right away even if I’m talking a lot. Either color completely brightens up my face, and I love having both a brighter pink and dusty rose shade at hand.

Em Cosmetics Lip Cushion in Magic Hour and Venetian Rose

Rare Beauty Liquid Touch Foundation Brush ($28) – This is one of my favorite foundation brushes (and I have a lot of brushes). I find myself continually going back to it instead of any others I have. It has such a perfect shape for foundation and even concealer because the angles and edges make it super easy to get into all the contours of my face. It’s also really densely packed which ensures it maintains the level of coverage of any product I’m using it with. It also never creates any streaks and cleans really well even with consistently using it with liquid products.

Olaplex No. 3 Hair Repair Perfector ($28) – Every time I use this, I feel like my hair has been transformed. It feels way smoother, stronger, and shinier without being weighed down. I notice a huge difference when I don’t use this treatment, and it’s incredibly worth it to me. My hair is normally super prone to breakage, and this is one of the only products I’ve tried that actually helps with that. It also helps my hair feel way less dry than usual without making it greasy. This is one of my only true hair staples (outside of my Bumble & Bumble loves) that I continue to repurchase over and over again.

What are your favorite products under $30? Let me know in the comments below! Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.


Kackie has one of my favorite beauty channels to watch – so much so that it’s part of my morning routine Mondays, Wednesdays, and Fridays when she posts new videos, and I can’t imagine it any other way. What makes her stand out for me is that she actually reviews products rather than fawning over new releases. She covers textures, colors, formulation, packaging, etc. in depth, usually with comparisons to similar products you might already have. She has what she refers to as an encyclopedic knowledge of products, and I think that’s why I find her reviews so helpful. Kackie goes out of her way to give the most pertinent information to help viewers decide why something might or might not work for them and what they should know about the product when making a purchasing decision. For that reason, almost everything I’ve gotten because of her recommending it has become a fast favorite and something I wish I had bought sooner. As always, thank you so much for being here, and it would mean so much to me if you subscribe here or on Instagram @liftbakelove for new posts!

Typology Paris Serum Teinte – I’m still really loving this, especially for when I’m having a really dry skin day. It’s incredibly smoothing and lightweight while providing solid light to medium coverage (which is the coverage level I prefer for foundations). It is actually so smoothing that I got carded at dinner wearing it, and the person said “your skin is so smooth, there’s no way you’re not in your early 20s.” And I’m not in my 20s anymore at all! It wears incredibly well for how moisturizing it feels (as Kackie says it wears in without wearing off), and it plays well with every bronzer, blush, highlighter, and powder I’ve used with it. It also contains lots of great skincare ingredients, and my skin definitely feels way less dry at the end of the day than with other base products. I have lots of swatches on my Typology review if you’re interested!

Melt Cosmetics Cream Blushlight – I have the shade Polished, and it’s such an incredible warm pink that looks so at home on me. It has a really beautiful luminosity to it from a slight amount of shimmer that makes this really special. I only tried it because of Kackie, and now it’s my go-to blush for when I want something that has that super glowy from within blush look. It blends so effortlessly and quickly, and I just love the super thin but hydrating texture. They also have great staying power for a cream blush. I’m likely going to pick up another one during the sale because I love using it so much, even with my dozens of other cream blushes.

Natasha Denona Puff Paint Liquid Blush – This is a liquid blush serum that dries down but keep its beautiful sheen – you can see how dewy it looks on my swatch above. I love using it as a finishing touch after I apply other cream blushes to add some brightness and shimmer-free shine. It never disturbs anything underneath it and is just the right amount of pigmentation to use in this way. I have it in the shade Darya, which is a bright melon color that is really unique to my collection (which is exactly what Kackie said about this shade for her collection and how I knew I had to try it).

Phytosurgence Skin Spark Blush Balms and Flash Florescence Cream Shadows – Phytosurgence is yet another brand that I never would have known about until Kackie  talked about them in a video. I’m so glad she did though because I’ve loved everything I’ve gotten from the brand. Phytosurgence is a small indie brand that focuses on transparent and conscious beauty, and they make high performance and affordable products. The Skin Spark Blush Balm formula (I have Fume and Simmer) impressed me from the first time I used it, and I find myself using them over and over again over my other cream blushes. It blends so seamlessly and easily into the skin, leaves an impact with such little product, and stays all day. It doesn’t need to be built up but absolutely can be layered. The finish is just glowy enough without being sticky even though it has a balmy, moisturizing texture. I don’t know how they did it, but it’s basically perfect.

The eyeshadows (I have Wild Oak and Potent Petal) are the perfect mix between a matte and shimmer shadow so I can use them for a more subtle day time look or build them up to something super multidimensional and impactful. I’ve frequently added a more sparkly shadow (like the ones from Phytosurgence) on top for something extra, and the glitter sticks to these eyeshadows all day. I also love how much time I have to play with these to get them just where I want them on my lids, but then they dry down and stay put (even through some super intense gym sessions).

Kosas Cloud Set Baked Setting & Smoothing Powder – This powder is really so amazing, and I know I posted about it super recently because I love it so much. I have it in the shade Airy, but because of how sheer it is, I’m sure Breezy or Feathery could have worked for me as well. It has a tiny bit of luminosity to it so it sets without mattifying too much, and it’s the perfect hybrid between a finishing and setting powder. I love using this for all over my face and to set all my cream products without getting rid of any of their dewiness.

Vesca Kissed By Bronzing Powder in Santorini – I have been loving setting my cream products with powder products in a matching tone to make them last longer and add a bit of coverage in those areas. I didn’t purchase this before watching Kackie talk about it, and her review helped me know that it would work for me. I find this creates a more satin finish which is great for someone like me that wants to look hydrated and dewy while still having something long lasting, especially under a mask. This Vesca bronzer is my favorite for this purpose (and also my favorite powder bronzer in general) – it’s not too orange, feels incredibly smooth and velvety, blends beautifully, smells amazing, and is such a believable bronzer on me (to borrow a Kackie phrase).

Vesca Kissed By Bronzing Powder in Santorini

Ulta Under Eye Brightener – Kackie mentioned this is a very effective dupe of my beloved Becca Under Eye Brightening Corrector for $10, and she was so right. Just like the Becca one, this corrector works so well for correcting my super dark circles and helps hydrate my super dry under eyes for whatever concealer goes on top without any heaviness. It blends like a dream and the color is perfect for me. And it’s in stick form which is so much easier to use than the pot!

Let me know if there’s anything else you’d like to see here on LiftBakeLove, and thanks for reading! As always, some links may be affiliate links that support the blog, but all reviews/opinions are completely my own and unsponsored.